Cruise Thomas Cook direct mail & Cruise Thomas Cook customer magazine

crusie thomas cook repositioning

The job. Reposition the brand to achieve cut-through in the noisy cruise market.
Our solution. A national integrated campaign with unique styling – using elements of the logoblock 
to demonstrate the relationship between Cruise Thomas Cook and cruise lines.
Across DRTV, DR press and retail, the executions positioned Cruise Thomas Cook 
as the authoritative cruise booking agent.
The results. An initial 194% uplift in regional retail sales (YOY).