The job. Use the Valentine's Day campaign as a vehicle to overthrow the client's 'Aunty Flora' image.
Our solution. We developed a risqué campaign tailored to four different male groups: 'the lads'
18-30, the Daily Express reader and the well-heeled professional. A microsite featured
an interactive game that linked to the dotcom purchase page.
The results. 11.7% click-through rate from FHM.com, a 126% increase in sales (YOY), significant press coverage, a New York Festivals medal and we made 'Campaign' magazine's top 10.
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