The job. Announce a powerful pricing proposition for the new Bureau de Change at Manchester Airport.
Our solution. A typographical concept based on airport signage drove arrivals to the bureau.
It also tied in with the new look of Thomas Cook Financial Services.
The results. In an airport that sees 22 million passengers pass through every year, this campaign
made an impact. Customers regularly complimented staff on the merchandising
and the creative was adopted by Thomas Cook bureaux across the UK.
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